I’m utilizing Twitter as a marketing tool for my business (cleaning service). Since my client base is local, how do I get followers that fit my client base and how do I turn them into potential customers?

It takes time to build up a Twitter account, but if you do it properly you can achieve some great results.

You should target two types of individuals for your account. Individuals who are following cleaning-based Twitter accounts (offering cleaning advice) and Twitter accounts focused on your particular region. I would focus more on the region as your service can be utilized by pretty much anyone. If you cater to a state, search for that state on twitter (same thing if you only cater to a particular city). Look at their followers, and start following them. Why? Say for instance you only cater to people in Reno, Nevada. If you find a Twitter account that tweets about Reno News, their followers are most likely located within the Reno. Therefore, you’d want to follow these individuals.

A couple of other pieces of advice…

Send a direct message to all of your new followers (thank them for following you and provide a call to action such as a discount or an overview of your services).

Join WeFollow and MrTweet (Twitter directories)..great for more exposure

Include the fact that you are a local business within your profile.

The direct messages will help to turn these followers into lead (especially if you’re offering some type of incentive). It can take time to get sales from Twitter so tweet frequently, keep your followers entertained, and make sure they stick around so when they do decide to use a cleaning service they’ll think of you.

Any other questions feel free to private message me at primevisibility@ymail.com.